Sunday, January 25, 2009

Marketing on Social Media

I love social media. I am a Facebook, Twitter, Google Reader, Blogger addict. I love to talk to friends, meet new people and share my thoughts with complete strangers. I spend hours trying to figure out how we can market Discover Point through social media. What I found is that you can't truly market a product effectively on social media sites. You can however market ideas, personalities and brands. Social media is a huge tool for the church that few have yet to tap into. Heck I spend hours ever week trying to figure out how to use social media more effectively for kingdom building. I know a lot of churches that have the misconception that is not the place for the church. It's too "of the world" "Facebook is the devil" and that could not be any further from the truth. With Facebook twitter and even this blog I try to connect with people where they are and this day and age a lot of them are right in front of their computers. I use the church Facebook group to not only connect people within the church but to show people outside our church, searching for something, the personalities of people in our church. We are a friendly fun, loving, down to earth crowd. We love technology, creativity and innovation. Using Facebook and this blog and twitter I try to share our "brand" our personalities with people so people will feel more comfortable being at church. I want to shake the awful preconceptions people have about church. I guess what I am saying is use social media for all it is worth. Its the best free marketing your ever going to get.
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