Wednesday, January 21, 2009


I must admit that I am an avid blog reader and Google fan boy. I use Google to find all sorts of nifty (did I just say nifty?) gadgets and sites that I would not have found other wise. One of my favorite Google inventions is Google trends. If you have never visited I suggest you do. What is Google Trends?

It is a site where Google shows what the hottest searches are for that day or you can compare how popular keywords are by a date range. The reason I think this is important is because I think it is important to have your finger on the pulse of culture. We as a church need to know what people are searching for on Google and use that. Why would you do a sermon series on "Thunder Cats" for instance when only a few people even still know or care about "Thunder Cats" ( I loved Thunder Cats). I mean you have to know your audience. If you have a bunch of 26-32 year old guys in your church by all means do a Thunder Cat series. What I am saying is the church needs to pay attention to what is trendy and use it to connect. Don't over use it and look cheesy either. Just because "LOST" and "24" are hot right now does not mean you should do a sermon series on them but maybe you could use a clip from one of these shows to drive home a point in your message (rather than a clip from "The Wonder Years").

World of War Craft (WOW) is hot right now, it's a video game for those of you who don't know. How awesome would it be to open your church during the week to teenagers and supply them with a few computers to play video games. Open the doors before a Wednesday youth gathering and let them stay for the gathering after playing games (thanks Jim for the idea). Be smart, study, and don't assume you know what is popular and what is not. Don't just use Goggle trends! Build relationships with people, ask questions, find out what is important to people who you know don't go to church. Don't assume that because you like a certain type of music that everyone does. Don't assume that your way is the best way because that's they way you have always done it. Don't just pander to your current audience. Broaden your mind and change the world.
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