Friday, June 5, 2009

Social Media and the Church: The importance of Numbers

We have all heard the line "ministerially speaking" when referring to the number of people who attended a service at our church. I means we exaggerate the number to make it sound more impressive. Unfortunately when it comes to social media I need facts or something close to it. We want to know what is working and what is not. So today I am going to list the ways we keep up with my social networking stats and next week I will talk about what we do when things aren't working. 1. The biggest most popular and best way (in my opinion) to track stats is Google Analytics. You can't track everything with G.A but your blogs, your website and any other tool you use where you can control the code of the page. Analytics provides you with a huge range of tools that can not only tell you how many people visited your page but where they visited from, what browser they were using and there mother's maiden name (last one was made up). They have an awesome reporting system as well . I could go on and on about G.A but that is another post.

Twitter Analyzer: A twitter tool that will let you know everything you need to know about your account to make sure it is effective.

3. Card Comments: We pass out little connection cards every week and one question it is"where did you hear about us". I keep track of everyone who came from the web.

4. General feedback: I ask people what they think of the social media we use. I ask people what they get the most out of. I ask people how they like to communicate. Because I want to know what tools people are using so I can communicate better.

5. Sign ups online- I judge how well an online camping is communicating to the people within my church by how many of them sign up online rather than sign up physically at the church.

What ways do you you use to see how well your social media is working?
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